Marina Abramović, Traces
Marina Abramović, Traces
Visual Identity, Exhibition
Visual Identity, Exhibition
Visual Identity, Exhibition
Traces is a virtual time capsule commissioned by WePresent, in collaboration with the artist Marina Abramović. Presented through a physical exhibition in London as well as an online interactive experience featuring five items Abramović wants to preserve for future generations. Visited over 500,000 times in its first month, it celebrates the artist’s creative process and life’s work as a pioneer of performance art.
Traces is a virtual time capsule commissioned by WePresent, in collaboration with the artist Marina Abramović. Presented through a physical exhibition in London as well as an online interactive experience featuring five items Abramović wants to preserve for future generations. Visited over 500,000 times in its first month, it celebrates the artist’s creative process and life’s work as a pioneer of performance art.
The visual identity captures the magnetic chemistry between people and Marina Abramović’s art, drawing inspiration from the feeling of being immersed in her world and existing within a “time capsule.”
A fading typeface evokes impermanence and connection, while a bold red symbolizes Abramović’s legacy, creating an emotive and dynamic design that reflects her powerful influence.
The visual identity captures the magnetic chemistry between people and Marina Abramović’s art, drawing inspiration from the feeling of being immersed in her world and existing within a “time capsule.”
A fading typeface evokes impermanence and connection, while a bold red symbolizes Abramović’s legacy, creating an emotive and dynamic design that reflects her powerful influence.
The team at WeTransfer collaborated with London-based spatial design studio Type-Ten to create a seamless physical experience, where all materials, wayfinding, and event collateral were harmoniously integrated to support and enhance each other.
The team at WeTransfer collaborated with London-based spatial design studio Type-Ten to create a seamless physical experience, where all materials, wayfinding, and event collateral were harmoniously integrated to support and enhance each other.
The team collaborated with 3D designer Stevijn van Olst to create the series of digital objects, including the Rose of Jericho, quartz stones, a stone from Mars, Vincent Van Gogh’s The Starry Night, and Susan Sontag’s book Regarding the Pain of Others.
The team collaborated with 3D designer Stevijn van Olst to create the series of digital objects, including the Rose of Jericho, quartz stones, a stone from Mars, Vincent Van Gogh’s The Starry Night, and Susan Sontag’s book Regarding the Pain of Others.
Credits (WeTransfer Creative Studio)
Credits
(WeTransfer Creative Studio)
Credits (WeTransfer Creative Studio)
Marika Seo, D Alcausin, Robyn Collinge, Johnny Slack, Stevijn van Olst, Thijs Remie, Nessim Higson
Marika Seo, D Alcausin, Robyn Collinge, Johnny Slack, Stevijn van Olst, Thijs Remie, Nessim Higson
Close collaborators
Close collaborators
Danielle Boelling, Suzanne Tromp, Holly Fraser, Liv Siddall, Katya Tylevich, Linda Mertens, Leonora Chance, Ciara O'Shea (WePresent), Adam Reed (The Blair Partnership)
Danielle Boelling, Suzanne Tromp, Holly Fraser,
Liv Siddall, Katya Tylevich, Linda Mertens, Leonora Chance, Ciara O'Shea (WePresent), Adam Reed (The Blair Partnership)
Danielle Boelling, Suzanne Tromp, Holly Fraser, Liv Siddall, Katya Tylevich, Linda Mertens, Leonora Chance, Ciara O'Shea (WePresent), Adam Reed (The Blair Partnership)
Physical experience
Physical experience
Type-Ten (Exhibition Design), Petter Skramstad (Lighting Design), Matrix Nine (Sound Design), Family (Event production)
Type-Ten (Exhibition Design), Petter Skramstad (Lighting Design), Matrix Nine (Sound Design),
Family (Event production)
Type-Ten (Exhibition Design), Petter Skramstad (Lighting Design), Matrix Nine (Sound Design), Family (Event production)
Awards
Awards
D&AD Pencil Award Nominee
Dutch Design Award Finalist
FWA Site of the Day 2021
One Club for Creativity Award
D&AD Pencil Award Nominee
Dutch Design Award Finalist
FWA Site of the Day 2021
One Club for Creativity Award
Awards
D&AD Pencil Award Nominee
Dutch Design Award Finalist
Awwwards Site of the Day 2021
FWA Site of the Day 2021
One Club for Creativity Award