New Rules

New Rules

Visual Identity, Editorial Design

Visual Identity, Editorial Design

Visual Identity, Editorial Design

Digital publication exploring creativity in unstable media industries

Example of the key visual and video treatment style from the second edition

Digital publication exploring creativity
in unstable media industries

New Rules is a new series from WePresent,  exploring how artists can thrive in ever-changing creative industries. The first edition, focused on photography, features insights and stories from leading photographers like Emily Keegin, Quil Lemons, and Campbell Addy, packaged as a free guidebook and event series.

New Rules is a new series from WePresent,  exploring how artists can thrive in ever-changing creative industries. The first edition, focused on photography, features insights and stories from leading photographers like Emily Keegin, Quil Lemons, and Campbell Addy, packaged as a free guidebook and event series.

The guide reflects the discomfort of today’s creative industries, where shifting technologies and a declining media landscape devalue work yearly. This inspired the naming of the project, and typeface and design choices, emphasizing the political nature of the subject and the matter of urgency.

New Rules is a new series from WePresent, exploring how artists can thrive in ever-changing creative industries. The first edition, focused on photography, features insights and stories from leading photographers like Emily Keegin, Quil Lemons, and Campbell Addy, packaged as a free guidebook and event series.

The guide reflects the discomfort of today’s creative industries, where shifting technologies and a declining media landscape devalue work yearly. This inspired the naming of the project, and typeface and design choices, emphasizing the political nature of the subject and the matter of urgency.

The guide reflects the discomfort of today’s creative industries, where shifting technologies and a declining media landscape devalue work yearly. This inspired the naming of the project, and typeface and design choices, emphasizing the political nature of the subject and the matter of urgency.

New Rules traveled to London, Chicago, and New York for a series of free in-person events, featuring unflinching panels and honest conversations, connecting the creative community. We developed a promotional campaign with physical and social media assets.

The series returns at the end of 2024 with a second, videography-focused edition, featuring some of the most exciting filmmakers today. The format is a PDF guide, and online video roundtables on distribution, funding, and creative voice.

New Rules traveled to London, Chicago, and New York for a series of free in-person events, featuring unflinching panels and honest conversations, connecting the creative community. We developed a promotional campaign with physical and social media assets.

The series returns at the end of 2024 with a second, videography-focused edition, featuring some of the most exciting filmmakers today. The format is a PDF guide, and online video roundtables on distribution, funding, and creative voice.

Example of the key visual and video treatment style from the second edition

Download the guide here

Credits
(WeTransfer Creative Studio)

Ciara Choi, Marc Vermeeren,
Pia Vivo, Everton Guilherme,
Flora Dalton, Hannah Mullen

Close collaborators

Gem Fletcher (Interviews), Holly Fraser, Suzanne Tromp, Faye Quinn, Polly Bussell, Lacey Verhalen (WePresent)

NEXT

The series returns at the end of 2024 with a second, videography-focused edition, featuring some of the most exciting filmmakers today. The format is a PDF guide, and online video roundtables on distribution, funding, and creative voice.

New Rules traveled to London, Chicago, and New York for a series of free in-person events, featuring unflinching panels and honest conversations, connecting the creative community. We developed a promotional campaign with physical and social media assets.

Example of the key visual and video treatment style from the second edition.

Download the guide here

Credits (WeTransfer Creative Studio)

Nessim Higson, Hugo Timm, Robyn Collinge, Abbie Robinson, Daniel Hernández, Giulian Drimba, Simon Riisnaes Dagfinrud, Mark Ajram, Vera le Blanc, Flora Dalton, Hannah Mullen, Marianna Tessello, Stevie O’Neil

Close collaborators

Seb Emina (Concept and interviews), Holly Fraser, Liv Siddall, Phil van der Krogt, Alex Mattinson, Polly Bussell (WePresent), Peter Meanwell, Tess Davidson, Femi Oriogun Williams, Mike Woolley (Reduced Listening)

Credits (WeTransfer Creative Studio)

Ciara Choi, Marc Vermeeren,
Pia Vivo, Everton Guilherme,
Flora Dalton, Hannah Mullen


Close collaborators

Gem Fletcher (Interviews),
Holly Fraser, Suzanne Tromp, Faye Quinn, Polly Bussell, Lacey Verhalen (WePresent)

NEXT